Whilst Richard and his team had the expertise, knowledge and ability to deliver incredible written content, Crosshairs Marketing was not the preferred choice for their chosen niche.
Lacking an effective positioning strategy was holding them back from being recognised in their niche and by their ideal clients.
An overhall of their brand strategy was needed, with a focus on how to ensure they stood out from the crowded market of content agencies.
We began by evaluating the existing brand, ideal clients, offering, competitors, the industry in the local area and goals.
We analysed their market in order to identitfy any possible gaps in their sector. We identified the best opportunity for Crosshairs Marketing to become a credible and unique solution for their ideal clients.
We took a deep dive into their Addressable market and who they should be targeting, people who need an expereinced agency that knows what they do and that they can trust.
Our initial conversations and research into their existing brand and the industries gaps provided us with the needed direction. Our research into their clients allowed us to align the business to the needs of their ideal clients and what they would value most.
In order to go to market with their new positioning strategy, we developed an activation plan to bring it to life. This resulted in a One-Page Activation Plan that serves as guidelines for them to own their position and appeal to their ideal clients.
As an ongoing client, we continue to act as a consultant for Crosshairs Marketing, helping to create bespoke campaigns to reinforce their market position.
Testimonial